Gotham Sports is a direct-to-consumer streaming platform bringing New York-area sports together in one destination. As Senior Designer, I helped shape the app’s visual identity and user experience across its launch and ongoing marketing, creating a cohesive design system for live games, team content, promotional campaigns and platform communications.

My work included developing high-impact key art, in-app promotional graphics, campaign assets and team-specific creative across the Knicks, Rangers, Islanders, Devils, Sabres, Yankees and Nets. The challenge was maintaining each team’s individual identity while creating a consistent, recognizable experience across the broader Gotham Sports brand.